The app itself collects nothing. There are no accounts, no sign-in, no analytics, and no servers — your progress, Likes wallet, unlocked heroes, and Build Mode creations are stored only in the app's local storage on your own phone, and never leave it.
The app shows interstitial and rewarded ads served by Google AdMob. Interstitials appear only when you quit back to the title screen — never during gameplay. Rewarded ads are always your choice: you tap to watch one in exchange for an in-game perk (bonus Likes, a hero trial, or a hint). AdMob's SDK automatically collects your device's Advertising ID (a device identifier) to serve and measure ads. This is standard for every app that shows Google ads, and you can reset or delete your Advertising ID at any time in Android Settings → Privacy → Ads.
Google's privacy policy applies to that data: policies.google.com/privacy.
The app requests only INTERNET and ACCESS_NETWORK_STATE, which are needed to load ads. It does not request location, contacts, camera, microphone, or storage access.
NOT A GAME is intended for ages 13 and up. The app itself collects no data from anyone, including children; ad identifiers collected by AdMob are handled under Google's policies.
Because the app stores everything on your device and runs no servers, there is no server-side data to delete. Clearing the app's storage or uninstalling the app removes all of its on-device data.
If this policy changes, the updated version will be posted at this URL with a new effective date.
Questions: use the contact email on the Google Play store listing.